Wine education & innovation
Rethinking how we understand wine.
Vinademy is a Wine Education & Innovation platform that connects wine, science, terroir, technology, and education to develop new ways of understanding, learning, and thinking about wine.
Luciano Wehrli
DIPWSET – WEINAKADEMIKER – ENGINEER
What we explore
Wine × Science × Education × Innovation
Wine is a complex system. Understanding it requires connecting what happens in the vineyard, the winery, the glass, and our perception.
At Vinademy, we connect terroir, viticulture, oenology, sensory science, technology, and education to build a deeper understanding of wine.
01
Wine
The object of study: origin, culture, oenology, and stylistic expression.
02
Science
The reasons behind what happens in the vineyard, the winery, and the glass. Chemistry, biology, physics, and sensory science.
03
Education
How we transform information into lasting understanding and discernment through cognitive sciences, technology, and systemic thinking.
04
Innovation
New tools, artificial intelligence, and other technologies for learning, researching, and making better decisions.
For you
What do we offer?.
01
Learn
To understand wine in depth: WSET students, sommeliers, and wine professionals.
02
Experience
Tastings, trips, and experiences in the glass and on location.
03
Train
Games, AI, and sensory training for your discernment.
For organisations and institutions
Work with Vinademy.
For wineries, regions, institutions, and companies.
Masterclasses and programmes
Training for your team or your trade.
Trade · professional · bespoke
Educational innovation
Innovation projects, bootcamps for entrepreneurs.
Wine Master Strategy · AI
Do you have a project in mind?
Our Own Projects
Ideas we put into practice.
Methodologies, projects, and initiatives developed by Vinademy at the intersection of wine, science, education, and technology.
Vinademy Labs
Our educational innovation laboratory: three projects to train your knowledge, your senses, and your thinking.
01
Fig. 02A Mind Studio session: blind case with confidence level
Project 01 / 05
Vinademy Mind Studio
Train how you think and learn about wine.
Adaptive questions, flashcards, causal chains, and blind cases to train wine knowledge and reasoning. Reviews are scheduled according to your forgetting curve.
No glass · 10-minute sessions · Free
02
Fig. 03Director’s panel and comparative mode
Project 02 / 05
Vinademy Tasting Studio
Train how you perceive, analyse, and interpret wine.
Systematic and blind tasting, in groups and in real-time: the tasting director sets up the event, flights, and sheets; participants taste from their mobile with a code, and group results are seen instantly.
With glass · Configurable sheets · Timed tastings · Live analytics
03
Fig. 04Wine Master Strategy board and cards
Project 03 / 05
Wine Master Strategy
Learn to think about wine, not just memorise it.
An innovative learning ecosystem to develop reasoning, structured knowledge, and decision-making in wine through systemic thinking, sensory analysis, cognitive science, and technology.
Systemic thinking · Sensory analysis · Cognitive science · Technology
International training and research
04
Fig. 05Masterclass at Hochschule Geisenheim University, 2026
Project 04 / 05
Argentina Wine World Tour
Bringing the new story of Argentine wine to the world.
An international education initiative that explores the diversity of contemporary Argentine wine through terroir, altitude, geology, varieties, viticulture, and new wine styles.
Masterclasses · Professional training · Tastings · Institutional events
05
Fig. 06AI&Wine Framework
Project 05 / 05
AI × Wine
Where wine knowledge meets artificial intelligence.
Research, frameworks, and educational experiences that explore how AI can improve decision-making throughout the wine value chain: from precision viticulture and winemaking to sustainability, business, consumer experience, and education.
Precision viticulture · Oenology · Sustainability · Business · Consumer experience · Education
Learning to observe, interpret, and connect changes the way we experience wine.
Luciano Wehrli · Founder
Do you have a project in mind?
Let's think about what we can create together.
Tell us what you want to achieve, and we’ll explore how Vinademy can help you turn it into an impactful experience, programme, or project.
Fig. 07Luciano Wehrli
Founder
Luciano Wehrli
Wine Education Innovation Strategist
DipWSETWeinakademikerEngineer
Luciano Wehrli works at the intersection of wine, science, education, and technology, developing new ways of understanding wine and building knowledge.
His work combines advanced wine education, sensory analysis, and systemic thinking, with a special focus on Argentine wine, educational innovation, and the application of artificial intelligence to the wine value chain.
Geisenheim, GermanyMasterclass · 2026
Rust, AustriaMasterclass · 2025
Alella, CataloniaSeminar · 2025
Saint-Émilion, BordeauxTechnical visit · 2025
Apokoronas, CreteDourakis Winery · 2026
Vino al Oido
Spotify Podcast with Ferrán Centelles · 2026
AI in Wine Workshop
Austria · 2026
Wine Strategy Game
Founder Luciano Wehrli · 2025
Wines of the World
Barcelona · 2025
Blind Tasting Seminar
Barcelona · 2025
Selected collaborations and institutions
- Weinakademie ÖsterreichMasterclass · Argentina Wine World Tour
- Hochschule Geisenheim UniversityMasterclass · Weinakademie Summer School
- Iberian Wine Academy Argentine Masterclass with Jonas Tofterup MW.
- Vino al Oído · Ferran CentellesGuest on the podcast
- Argentine Embassy in Germany
Wine seminar programme
Vinademy Community
Join the community
We only write when we have something worthwhile to share.
Work with Vinademy
Let's talk
Tell us what you want to achieve. We’ll respond personally.
