The science of tasting
Perception, aroma chemistry, and taste: why wine tastes the way it does.
LearnAdvanced training
Masterclasses.
Technical wine training for schools, universities, wineries, and institutions.
Masterclasses designed for demanding audiences: WSET Diploma students, sommeliers, educators, and industry professionals. From the international Argentina Wine World Tour to bespoke thematic masterclasses, delivered by Luciano Wehrli DipWSET.
6 international editions5 countriesSpanish and English
Fig. 01Argentina Wine World Tour · editions
- 6tour editions
- 5countries · Europe & Asia
- DipWSETWeinakademiker
- ES · ENlanguages of instruction
Flagship project
Argentina Wine World Tour.
Argentina is still closely associated with Mendoza, altitude, and Malbec. All three are essential, but contemporary Argentina is far more diverse. This tour of technical masterclasses brings that new story to the forums where opinion is formed and international reputation is built: leading academies, universities, and schools.
The goal is not just to taste regions and varieties, but to understand the factors behind each wine. Not just what Argentina tastes like, but why.
Supported byWines of Argentinaand the country's leading wineries, providing the wines for each edition.
The tour
From Austria to Tokyo: six stops and counting.
01
Rust, AustriaWeinakademie Österreich · 2025
02
BarcelonaLa Central · 202503
TokyoCaplan Wine Academy · 2025
04
MálagaIberian Wine Academy · 2026
05
Geisenheim, GermanyWeinakademie Summer School · 2026
06
Jyväskylä, FinlandJAMK University · 2026- 07The next stop at your school or institution?Propose a venue →
The approach
Not just a tasting: a technical and cultural journey.
Each masterclass uses wine as a gateway to a complete viticultural system: climate, geology, vine physiology, and winery decisions, all connected to Argentina’s place in the world.
- 01History and context
From European immigration to Malbec as a global icon, and Argentina's positioning in sustainability, premiumisation, and diversity.
- 02Climate and altitude
UV radiation, diurnal range, Andean water availability, and high-altitude microclimates: how they translate into acidity, tannins, and aromas.
- 03Geology and soils
Alluvial soils, calcium carbonate, and the growing evidence regarding the soil microbiome and its effect on the vine.
- 04Regions and new terroirs
From the Calchaquí Valleys to cold, windy Patagonia, via the Uco Valley and emerging extreme zones.
- 05Varieties
Malbec, not as a single style but as many interpretations; Torrontés, Cabernet Franc, Pinot Noir, and the heritage of Criolla varieties.
- 06Contemporary oenology
Concrete eggs, amphorae, lower extraction, new use of oak, minimal intervention, and the technical challenge of alcohol-free wines.
Academic rigour
Questions that spark conversation.
A space for knowledge transfer and sensory training. For those preparing for the WSET Diploma, it provides keys for theory and blind tasting; for professionals, an opportunity to compare styles and place Argentina against other world regions.
- How does altitude affect vine physiology and ripening?
- What happens as vineyards move towards increasingly extreme latitudes?
- How much do alluvial soils and calcium carbonate matter?
- What can Criolla varieties contribute to the future of wine?
- How does a Malbec from 1,500 metres dialogue with a Pinot Noir from Burgundy?
- WSET Diploma
- Masters of Wine
- Sommeliers
- Educators
- Opinion leaders
- Trade and distribution
Beyond Argentina
Bespoke thematic masterclasses.
The same technical approach, applied to other topics. We adapt content, level, duration, and wine selection to your audience and objectives.
Terroir and soils
Climate, geology, and viticulture: how place is expressed in the glass.
Wines of the world
Great regions and styles compared, using blind tasting logic.
Sparkling and fortified
Methods, ageing, and styles: from Champagne to Sherry.
Systematic and blind tasting
A structured method for exams, competitions, and front-of-house teams.
AI and the future of wine
Artificial intelligence in the wine value chain, from AI × Wine.
For whom
We bring it to your venue.
- Schools and academiesWSET programmes, sommelier, and advanced training.
- UniversitiesDegrees and Masters in viticulture, oenology, and wine business.
- Wineries and regionsTraining for trade, press, and professional visitors.
- Distributors and importersSales teams requiring technical arguments.
- Fairs and eventsHigh-level sessions within a professional programme.
How it works
- 1Tell us your ideaAudience, level, approximate date, location, and language.
- 2We design the masterclassSyllabus, flights, and materials tailored to your goals.
- 3We deliver itIn person at your venue, in Spanish or English.
- 4And afterwardsSupport materials and follow-up with the group.
Host a masterclass
Shall we organise a masterclass together?
Tell us what you have in mind and we will respond personally with a proposal for content, format, and dates.
Luciano WehrliDipWSET · Weinakademiker · Wine Education Innovation Strategist
Tell us your idea
We will respond to you personally.
Masterclasses
Technical knowledge, where opinion is formed.
Bring the Argentina Wine World Tour or a thematic masterclass to your school, university, winery, or event.
