One-to-One Consultation · Online
Let's boost your project
One-to-one coaching advice. Bring a specific challenge from your wine business or career, and we’ll leave with an action plan, combining the wine industry, innovation, design thinking, technology, AI, and entrepreneurship.
- 60 minutes
- Video call
- Date to suit you
- €175
Luciano Wehrli · Sommelier DipWSET · Innovation and Design Thinking
You'll leave the session with
01
An Objective Diagnosis
What’s really happening and what matters most.
02
Actionable Options
Alternatives viewed through the lens of wine, business, and technology.
03
Three Next Steps
Prioritised and concrete, to start the very next day.
How I Advise You
Five perspectives, one challenge.
I look at your challenge from five angles, and coaching brings the pieces together: clarifying questions, focus on what’s important, and steps you can take now.
01
Wine Industry
Product, market, channels, wine lists, and customer experience: what works in the sector and why.
Over 16 years in wine · DipWSET
02
Innovation
Detecting opportunities, rethinking your value proposition, and exploring new business models.
20 years of strategic INNOVATION consulting
03
Design Thinking
Starting with people: understanding your customer, prototyping, and validating before investing.
EXPERT IN User-Centred Method
04
Technology AI
What to automate, which tools to use, and where to start without losing focus.
AIWINE Framework · award-winning thesis in Austria
05
Entrepreneurship
From plan to action: prioritising, measuring, and launching with the resources you have.
Own projects and bootcamps for entrepreneurs
Coaching
Ask → Focus → Act. I don’t give you a recipe: we work together so you can make decisions with greater clarity.
What it's for
Challenges we work on.
For entrepreneurs, wine professionals, and companies in the sector. If your challenge isn’t listed here, tell me anyway.
Launching a Wine Project
Winery, brand, shop, wine bar, or distribution: model, positioning, and first steps.
Applying AI to Your Business
Which use cases make sense, which tools to choose, and how to start small.
Validating an Idea
Interviews, prototypes, and quick tests to make data-driven decisions before investing.
Designing Experiences
Tastings, wine tourism, and events your clients will remember and recommend.
Improving Your Wine List and Selection
Wine list, pairings, purchasing, and margins, with a sommelier’s expertise.
Boosting Your Wine Career
WSET certifications, professional redirection, and personal branding.
How it works
Three steps, no fuss.
1
You Tell Me Your Challenge
Fill out the form in two minutes, and we’ll agree on a date and time.
2
We Work for 60 Minutes
Via video call: diagnosis, options, and decisions, with in-depth questions.
3
You Get Your Plan
Three prioritised next steps to keep moving forward on your own or together.
Individual Session
€175
60 min · Online · Date to suit you
Who accompanies you
Luciano Wehrli.
Sommelier DipWSET and engineer. I combine over 16 years in the wine industry with 20 years of strategic consulting, design thinking, and innovation. My thesis on AI in precision viticulture, awarded best in Austria in 2025, gave rise to the AIWINE framework.
16+years in wine
20years in innovation
AIWINEown framework
Frequently Asked Questions
Before booking.
Is it for individuals or companies?
For both: entrepreneurs, wine professionals, companies in the sector, and individuals looking to advance their careers.
What do I need to prepare?
Just your challenge, in a few lines, in the form. If you have any material (a plan, a wine list, a website), you can send it before the session.
How do I pay?
Once we agree on the date and time, I’ll send you the payment details, using your preferred method.
What if I need more than one session?
At the end of the session, we’ll assess if follow-up or a bespoke project for your company makes sense.
Book Your Session
Tell me your challenge.
I’ll reply to arrange a date and time. Individual 60-minute session via video call.
- €175
- 60 min
- Online
- Payment upon confirmation
In Action
Among vineyards, classrooms, and projects.
