{"id":6688,"date":"2026-10-14T19:48:19","date_gmt":"2026-10-14T19:48:19","guid":{"rendered":"https:\/\/vinademy.com\/vinademy-labs\/wine-master-strategy\/"},"modified":"2026-10-20T21:27:39","modified_gmt":"2026-10-20T21:27:39","slug":"wine-master-strategy","status":"publish","type":"page","link":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/","title":{"rendered":"Wine Master Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6688\" class=\"elementor elementor-6688 elementor-6398\" data-elementor-post-type=\"page\">\n\t\t\t\t<section class=\"elementor-element elementor-element-25059456 e-con-full vnd-sec vnd-pc-hero vnd-wm-hero e-flex e-con e-parent\" data-id=\"25059456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5490ccf8 e-con-full vnd-wrap vnd-pc-hero-grid e-flex e-con e-child\" data-id=\"5490ccf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-531461fd e-con-full vnd-pc-hero-text e-flex e-con e-child\" data-id=\"531461fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2056a18 vnd-wm-crumbw elementor-widget elementor-widget-html\" data-id=\"2056a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"vnd-wm-crumb\" href=\"https:\/\/vinademy.com\/en\/vinademy-labs\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 48 48\" aria-hidden=\"true\"><rect x=\"8\" y=\"8\" width=\"32\" height=\"32\" rx=\"2\"><\/rect><path d=\"M8 18.7h32M8 29.3h32M18.7 8v32M29.3 8v32\"><\/path><path d=\"M13.3 34.7 24 24h5.3l5.4-10.7\"><\/path><circle cx=\"34.7\" cy=\"13.3\" r=\"2.4\"><\/circle><\/svg><span>Vinademy Labs<\/span><b>Train your thinking<\/b><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f74bb84 vnd-pc-h1 elementor-widget elementor-widget-heading\" data-id=\"3f74bb84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wine Master <em>Strategy.<\/em><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-629723d4 vnd-wm-sub elementor-widget elementor-widget-heading\" data-id=\"629723d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Strategic Wine Learning Tool<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d3a0c9 vnd-bar elementor-widget elementor-widget-text-editor\" data-id=\"49d3a0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0007b9 vnd-lead elementor-widget elementor-widget-text-editor\" data-id=\"e0007b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una herramienta educativo de estrategia go-to-market en el que cada participante dirige una bodega y construye un vino desde cero: terroir, viticultura, elaboraci\u00f3n, estilo y mercado. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3bf5a6 e-con-full vnd-pc-ctas e-flex e-con e-child\" data-id=\"a3bf5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37072a73 vnd-btn elementor-widget elementor-widget-button\" data-id=\"37072a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contacto-innovacion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bring it to your team or class<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d9c362 vnd-link elementor-widget elementor-widget-button\" data-id=\"61d9c362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#como-se-juega\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">How it works<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c6145c vnd-pc-meta elementor-widget elementor-widget-text-editor\" data-id=\"16c6145c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Board and cards<\/span><span>In groups<\/span><span>Workshops and classes<\/span><span>Systemic thinking<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a427601 vnd-wm-stagew elementor-widget elementor-widget-html\" data-id=\"7a427601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"vnd-wm-stage\"><div class=\"vnd-wm-stage-bg\"><\/div><img decoding=\"async\" src=\"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/05\/Cards-edited.png\" alt=\"Box, event cards, and Wine Master Strategy deck\" loading=\"lazy\"><figcaption><b>Fig. 01<\/b>Box, event cards, and deck<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e099f54 e-con e-atomic-element e-flexbox-base e-default-div e-3cb97a6 \" data-id=\"e099f54\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e099f54\">\n    \t\t<div class=\"elementor-element elementor-element-d39550d elementor-widget elementor-widget-shortcode\" data-id=\"d39550d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"wms\" id=\"wms-app\" data-lang=\"en\"><div class=\"wm\" aria-live=\"polite\"><p style=\"padding:24px;font-family:Poppins,sans-serif;color:#7D7276\">Loading Wine Master Strategy\u2026<\/p><\/div><noscript>JavaScript<\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<section class=\"elementor-element elementor-element-7372d91e e-con-full vnd-sec vnd-pc-method e-flex e-con e-parent\" data-id=\"7372d91e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1505662c e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"1505662c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1604b600 vnd-label elementor-widget elementor-widget-heading\" data-id=\"1604b600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Why it exists<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43321ebb vnd-pc-quote elementor-widget elementor-widget-heading\" data-id=\"43321ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Wine is a complex system. But it's almost always learned <em>in isolated pieces.<\/em><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14d29a0e e-con-full vnd-pc-cols e-flex e-con e-child\" data-id=\"14d29a0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f90945 vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"53f90945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Behind every bottle is a network of connected decisions: climate conditions ripening, soil influences vigour, viticulture defines balance, oenology builds style, and the market determines viability.<\/p><p>Traditional learning fragments this knowledge: regions, varieties, and techniques are studied, but the ability to integrate everything into a coherent decision is rarely trained.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61cca5d1 vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"61cca5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe result is well-known: solid theoretical knowledge, but difficulty applying it in real situations.Wine Master Strategy was created to bridge that gap: an educational ecosystem based on systemic thinking, developed by Luciano Wehrli, Wine Education Innovation Strategist and DipWSET.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-622f4803 e-con-full vnd-sec vnd-pc-howsec e-flex e-con e-parent\" data-id=\"622f4803\" data-element_type=\"container\" data-e-type=\"container\" id=\"como-se-juega\">\n\t\t<div class=\"elementor-element elementor-element-2111692c e-con-full vnd-wrap vnd-pc-how e-flex e-con e-child\" data-id=\"2111692c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-76f511f6 e-con-full vnd-pc-how-a e-flex e-con e-child\" data-id=\"76f511f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e847d3c vnd-label elementor-widget elementor-widget-heading\" data-id=\"e847d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How you train<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2813eb7b vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"2813eb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning about wine isn't about memorising, <em>it's about deciding.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aaec761 e-con-full vnd-pc-steps e-flex e-con e-child\" data-id=\"5aaec761\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3bf10cd4 e-con-full vnd-pc-step e-flex e-con e-child\" data-id=\"3bf10cd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41ce67e8 vnd-pc-n elementor-widget elementor-widget-heading\" data-id=\"41ce67e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">01<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6aa0f4 e-con-full vnd-pc-step-t e-flex e-con e-child\" data-id=\"2e6aa0f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfe5a11 vnd-pc-h4 elementor-widget elementor-widget-heading\" data-id=\"7bfe5a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Receive your scenario<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b1c2aa vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"55b1c2aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Climate, soil, and variety: three cards define your winery&#8217;s terroir. You don&#8217;t choose them; they&#8217;re assigned to you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d5bf654 e-con-full vnd-pc-step e-flex e-con e-child\" data-id=\"5d5bf654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb57020 vnd-pc-n elementor-widget elementor-widget-heading\" data-id=\"1bb57020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35b98372 e-con-full vnd-pc-step-t e-flex e-con e-child\" data-id=\"35b98372\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59459b5a vnd-pc-h4 elementor-widget elementor-widget-heading\" data-id=\"59459b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Define your strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e969529 vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"4e969529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Target market, price, and channel. Before touching the vineyard, you decide who you want to reach and how.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d664e4 e-con-full vnd-pc-step e-flex e-con e-child\" data-id=\"39d664e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b01908 vnd-pc-n elementor-widget elementor-widget-heading\" data-id=\"65b01908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">03<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d883fe e-con-full vnd-pc-step-t e-flex e-con e-child\" data-id=\"2d883fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbbc299 vnd-pc-h4 elementor-widget elementor-widget-heading\" data-id=\"4bbbc299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Play the rounds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c48414d vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"1c48414d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viticulture, winemaking, investment, market, critics, and unexpected events: in each round, you choose, justify, and adapt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f44e06 e-con-full vnd-pc-step e-flex e-con e-child\" data-id=\"49f44e06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b98c76 vnd-pc-n elementor-widget elementor-widget-heading\" data-id=\"15b98c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">04<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f65e415 e-con-full vnd-pc-step-t e-flex e-con e-child\" data-id=\"f65e415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b825885 vnd-pc-h4 elementor-widget elementor-widget-heading\" data-id=\"3b825885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defend your wine<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8165f1 vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"1b8165f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the end, each player summarises the game and explains what they did, why they did it, and what result they achieved. This is where learning is consolidated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37369c35 vnd-pc-side elementor-widget elementor-widget-html\" data-id=\"37369c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"vnd-wm-fan\"><div class=\"vnd-wm-fan-in\"><img decoding=\"async\" class=\"c1\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-viticulture.jpg\" alt=\"Viticulture card\" loading=\"lazy\"><img decoding=\"async\" class=\"c2\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-winemaking.jpg\" alt=\"Winemaking card\" loading=\"lazy\"><img decoding=\"async\" class=\"c3\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-market.jpg\" alt=\"Market card\" loading=\"lazy\"><\/div><figcaption><b>Fig. 02<\/b>Viticulture, winemaking, and market<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-753b48f e-con-full vnd-sec vnd-wm-acts e-flex e-con e-parent\" data-id=\"753b48f\" data-element_type=\"container\" data-e-type=\"container\" id=\"la-partida\">\n\t\t<div class=\"elementor-element elementor-element-9249b82 e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"9249b82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6101bc31 e-con-full vnd-wm-acts-head e-flex e-con e-child\" data-id=\"6101bc31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b360084 vnd-label elementor-widget elementor-widget-heading\" data-id=\"5b360084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The Game<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a86f709 vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"6a86f709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before the first decision, <em>there's already a context.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19733fb6 vnd-wm-actsw elementor-widget elementor-widget-html\" data-id=\"19733fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vnd-wm-act\">\n<div class=\"vnd-wm-act-txt\"><p class=\"vnd-wm-k\">Act 1 \u00b7 The Scenario<\/p><h3>You are assigned <em>a terroir.<\/em><\/h3>\n<p>The game begins with three cards that define your starting point: <b>climate<\/b>, <b>soil<\/b>, and <b>variety<\/b>. You don't choose them: they're assigned to you, just as a winery is assigned its place in the world.<\/p>\n<p>Everything you do afterwards must be consistent with them.<\/p>\n<ul class=\"vnd-wm-tags\"><li>Clima <small>Climate<\/small><\/li><li>Suelo <small>Soil<\/small><\/li><li>Variedad <small>Variety<\/small><\/li><\/ul><\/div>\n<figure class=\"vnd-wm-deal\"><div class=\"vnd-wm-deal-in\"><img decoding=\"async\" class=\"d1\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-climate.jpg\" alt=\"Climate card\" loading=\"lazy\"><img decoding=\"async\" class=\"d2\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-soil.jpg\" alt=\"Soil card\" loading=\"lazy\"><img decoding=\"async\" class=\"d3\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-variety.jpg\" alt=\"Variety card\" loading=\"lazy\"><\/div><figcaption><b>Fig. 03<\/b>The three scenario cards<\/figcaption><\/figure>\n<\/div>\n<div class=\"vnd-wm-act is-rev\">\n<div class=\"vnd-wm-act-txt\"><p class=\"vnd-wm-k\">Act 2 \u00b7 The Strategy<\/p><h3>You decide who to target, <em>at what price, and through which channel.<\/em><\/h3>\n<p>Before touching the vineyard, you define your market entry strategy on the board: the segment you're targeting, the price range, and the sales channel.<\/p>\n<p>This is the compass that will give meaning, or not, to every technical decision you make afterwards.<\/p>\n<dl class=\"vnd-wm-gtm-legend\"><div><dt>Mercado objetivo <small>Target market<\/small><\/dt><dd><span>Bulk<\/span><span>Premium<\/span><span>Fine<\/span><span>Icon<\/span><\/dd><\/div><div><dt>Precio <small>Price<\/small><\/dt><dd><span>Entry-level<\/span><span>Mid-range<\/span><span>Premium<\/span><span>Luxury<\/span><\/dd><\/div><div><dt>Canal <small>Channel<\/small><\/dt><dd><span>Restaurant<\/span><span>Retail<\/span><span>Export<\/span><span>Direct sales<\/span><\/dd><\/div><\/dl><\/div>\n<figure class=\"vnd-wm-gtm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-gtm.jpg\" alt=\"Go-to-market strategy panel on the board: target market, price, and channel\" loading=\"lazy\"><figcaption><b>Fig. 04<\/b>Go-to-market strategy on the board<\/figcaption><\/figure>\n<\/div>\n<p class=\"vnd-wm-next\"><span>Act 3<\/span>With the scenario and strategy on the table, the rounds begin.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-7740abb6 e-con-full vnd-sec vnd-wm-deck e-flex e-con e-parent\" data-id=\"7740abb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c42b514 e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"c42b514\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d624130 e-con-full vnd-wm-deck-head e-flex e-con e-child\" data-id=\"2d624130\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfcfef6 vnd-label elementor-widget elementor-widget-heading\" data-id=\"5dfcfef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Act 3 \u00b7 The Rounds<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3343f57 vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"3343f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Six types of cards, <em>one single system.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe92494 vnd-lead elementor-widget elementor-widget-text-editor\" data-id=\"4fe92494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In each round, you play cards from six decks, and each represents a part of the wine value chain. The game consists of combining them coherently, respecting your scenario and strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2532608e vnd-wm-cardsw elementor-widget elementor-widget-html\" data-id=\"2532608e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"vnd-wm-cards\"><li><img decoding=\"async\" class=\"\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-viticulture.jpg\" alt=\"Viticulture Card\" loading=\"lazy\"\/><b>Viticultura<\/b><small>Viticulture<\/small><span>Decisions in the vineyard: yields, management, and harvest time.<\/span><\/li><li><img decoding=\"async\" class=\"\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-winemaking.jpg\" alt=\"Winemaking Card\" loading=\"lazy\"\/><b>Elaboraci\u00f3n<\/b><small>Winemaking<\/small><span>Cellar techniques that build the wine's style.<\/span><\/li><li><img decoding=\"async\" class=\"\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-market.jpg\" alt=\"Market Card\" loading=\"lazy\"\/><b>Mercado<\/b><small>Market<\/small><span>Trends and demand that change the value of what you produce.<\/span><\/li><li><img decoding=\"async\" class=\"\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-event.jpg\" alt=\"Event Card\" loading=\"lazy\"\/><b>Evento<\/b><small>Event<\/small><span>The unexpected: weather, production, or unforeseen events that force adaptation.<\/span><\/li><li><img decoding=\"async\" class=\"\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-critic.jpg\" alt=\"Critic Card\" loading=\"lazy\"\/><b>Cr\u00edtica<\/b><small>Critic<\/small><span>Reviews and scores that influence your wine's reputation.<\/span><\/li><li><img decoding=\"async\" class=\"\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-back-investment.jpg\" alt=\"Investment Card\" loading=\"lazy\"\/><b>Inversi\u00f3n<\/b><small>Investment<\/small><span>Resources and gambles, like a new barrel, with its cost and return.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c779527 vnd-wm-anatw elementor-widget elementor-widget-html\" data-id=\"3c779527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vnd-wm-anat\">\n<div class=\"vnd-wm-anat-txt\"><p class=\"vnd-wm-k\">Anatomy of a card<\/p><h3>Each card is a <em>decision with consequences.<\/em><\/h3>\n<ol><li><b>Type and value<\/b><span>Which part of the system it belongs to and how much it weighs in the game.<\/span><\/li>\n<li><b>The decision<\/b><span>What you choose to do: ferment with whole bunches, respond to demand for fresh wines\u2026<\/span><\/li>\n<li><b>What happens<\/b><span>A brief, technical explanation of its effect on the wine.<\/span><\/li>\n<li><b>Effects<\/b><span>The consequences you'll have to defend at the end of the game.<\/span><\/li><\/ol><\/div>\n<figure class=\"vnd-wm-anat-fig\"><div class=\"vnd-wm-anat-box\"><img decoding=\"async\" class=\"f1\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-front-winemaking.jpg\" alt=\"Winemaking card: Whole Bunch Fermentation\" loading=\"lazy\"\/><img decoding=\"async\" class=\"f2\" src=\"https:\/\/vinademy.com\/wp-content\/themes\/vinademy\/assets\/img\/wms\/wms-front-market.jpg\" alt=\"Market card: Global Demand for Fresh Styles\" loading=\"lazy\"\/><i class=\"p p1\">1<\/i><i class=\"p p2\">2<\/i><i class=\"p p3\">3<\/i><i class=\"p p4\">4<\/i><\/div>\n<figcaption><b>Fig. 05<\/b>Winemaking and market cards<\/figcaption><\/figure>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2fb9c3c3 e-con-full vnd-sec vnd-pc-sheets vnd-wm-style e-flex e-con e-parent\" data-id=\"2fb9c3c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f8d3e1e e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"3f8d3e1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16c13d97 e-con-full vnd-pc-sheets-grid e-flex e-con e-child\" data-id=\"16c13d97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a8491bb e-con-full vnd-pc-sheets-a e-flex e-con e-child\" data-id=\"7a8491bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71571bc1 vnd-label elementor-widget elementor-widget-heading\" data-id=\"71571bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The wine's style<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c08948f vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"2c08948f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wine doesn't just 'happen': <em>it's built.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61998fb1 vnd-bar elementor-widget elementor-widget-text-editor\" data-id=\"61998fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb584cc vnd-lead elementor-widget elementor-widget-text-editor\" data-id=\"4cb584cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every decision in the game affects five dimensions of style. Choosing an early harvest, reducing yields, using new oak, or avoiding malolactic fermentation ceases to be a fact to memorise and becomes a tool to achieve an objective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa4957 vnd-wm-dimsw elementor-widget elementor-widget-html\" data-id=\"cfa4957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"vnd-wm-dims\"><li><span>Acidity<\/span><i class=\"d1\"><\/i><\/li><li><span>Alcohol<\/span><i class=\"d2\"><\/i><\/li><li><span>Structure<\/span><i class=\"d3\"><\/i><\/li><li><span>Aromatic intensity<\/span><i class=\"d4\"><\/i><\/li><li><span>Ageing potential<\/span><i class=\"d5\"><\/i><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-129566da vnd-wm-shotw elementor-widget elementor-widget-html\" data-id=\"129566da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"vnd-wm-shot\"><img decoding=\"async\" src=\"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-24-at-22.58.56-1024x649.png\" alt=\"Wine Master Strategy board with style dimensions\" loading=\"lazy\"\/><figcaption><b>Fig. 06<\/b>The board and game box<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5dda28 vnd-wm-pull elementor-widget elementor-widget-heading\" data-id=\"7a5dda28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">There are no good or bad decisions in absolute terms. Only <em>coherent or incoherent<\/em> with the context.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4362dea8 e-con-full vnd-sec vnd-pc-cmp vnd-wm-ref e-flex e-con e-parent\" data-id=\"4362dea8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bffc061 e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"6bffc061\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6fffb547 e-con-full vnd-pc-cmp-top e-flex e-con e-child\" data-id=\"6fffb547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f89d892 e-con-full vnd-pc-cmp-a e-flex e-con e-child\" data-id=\"1f89d892\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d69a0bd vnd-label elementor-widget elementor-widget-heading\" data-id=\"4d69a0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Act 4 \u00b7 The Defence<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fc790 vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"19fc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The board structures the game. <em>Reflection solidifies what's learned.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e8b5c1 e-con-full vnd-pc-cmp-b e-flex e-con e-child\" data-id=\"36e8b5c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc75f8d vnd-lead elementor-widget elementor-widget-text-editor\" data-id=\"5fc75f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every decision is explained, every choice is justified, and every adjustment is understood. This activates information retrieval, thought organisation, and knowledge consolidation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241f6b06 vnd-wm-refw elementor-widget elementor-widget-html\" data-id=\"241f6b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vnd-wm-ref-grid\">\n<ol class=\"vnd-wm-tools\">\n<li><b>Coherence Matrix<\/b><span>The player records the logic behind each action during the game.<\/span><\/li>\n<li><b>Wine Defence<\/b><span>The final phase: summarising the game in a coherent discourse about what, why, and with what result.<\/span><\/li>\n<li><b>Designed with cognitive science<\/b><span>Active learning, retrieval practice, continuous feedback, and knowledge built from experience, integrated into the game dynamics.<\/span><\/li>\n<\/ol>\n<figure><img decoding=\"async\" src=\"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-24-at-22.59.42-1024x506.png\" alt=\"Luciano Wehrli leading a workshop with an ideas canvas\" loading=\"lazy\"\/><figcaption><b>Fig. 07<\/b>Design and gamification workshop<\/figcaption><\/figure>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4a2e46a7 e-con-full vnd-sec vnd-pc-dir e-flex e-con e-parent\" data-id=\"4a2e46a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4abf40a3 e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"4abf40a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4208dd vnd-label elementor-widget elementor-widget-heading\" data-id=\"3e4208dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What it trains<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e860843 vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"e860843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thinking about wine <em>as a system.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a1de385 e-con-full vnd-pc-feat e-flex e-con e-child\" data-id=\"2a1de385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-69a992e9 e-con-full vnd-pc-f e-flex e-con e-child\" data-id=\"69a992e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf69f6b vnd-pc-ic elementor-widget elementor-widget-html\" data-id=\"bf69f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 40 40\"><circle cx=\"20\" cy=\"9\" r=\"4\"><\/circle><circle cx=\"9\" cy=\"30\" r=\"4\"><\/circle><circle cx=\"31\" cy=\"30\" r=\"4\"><\/circle><path d=\"M18 12.5 11 26.5M22 12.5l7 14M13 30h14\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7a7bdf vnd-pc-h4 elementor-widget elementor-widget-heading\" data-id=\"2e7a7bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wine as a system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3f72e8 vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"4d3f72e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A decision in the vineyard doesn&#8217;t end in the vineyard: it affects style, ageing, positioning, and viability. It&#8217;s not about knowing what oak contributes, but when, why, and how to use it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4980a4e8 e-con-full vnd-pc-f e-flex e-con e-child\" data-id=\"4980a4e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48d9b2b6 vnd-pc-ic elementor-widget elementor-widget-html\" data-id=\"48d9b2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 40 40\"><path d=\"M11 24a7 7 0 1 1 3-13.4A9 9 0 0 1 31 14a6 6 0 0 1-1 10.9\"><\/path><path d=\"m21 22-4 7h6l-4 7\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12fd0595 vnd-pc-h4 elementor-widget elementor-widget-heading\" data-id=\"12fd0595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deciding under uncertainty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3538bccc vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"3538bccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In reality, decisions aren&#8217;t made in controlled environments, but with incomplete information and under pressure. The game trains this ability, which extends far beyond wine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72057b2f e-con-full vnd-pc-f e-flex e-con e-child\" data-id=\"72057b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d286cb2 vnd-pc-ic elementor-widget elementor-widget-html\" data-id=\"1d286cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 40 40\"><path d=\"M6 32h28\"><\/path><path d=\"m9 26 8-8 6 5 10-11\"><\/path><path d=\"M27 12h6v6\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-249fd0b2 vnd-pc-h4 elementor-widget elementor-widget-heading\" data-id=\"249fd0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The strategic dimension<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19cbc881 vnd-body elementor-widget elementor-widget-text-editor\" data-id=\"19cbc881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Who your wine is aimed at, through which channel it&#8217;s sold, and at what price point it&#8217;s positioned. A technically impeccable wine loses value if it doesn&#8217;t find its place in the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da7aff5 vnd-wm-widew elementor-widget elementor-widget-html\" data-id=\"1da7aff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"vnd-wm-wide\"><img decoding=\"async\" src=\"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-24-at-22.54.11-1024x640.png\" alt=\"Winemaking, viticulture, and market cards next to the box\" loading=\"lazy\"><figcaption>Fig. 08Winemaking, viticulture, and market cards<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5df636e e-con-full vnd-sec vnd-pc-who vnd-wm-eco e-flex e-con e-parent\" data-id=\"5df636e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55d55da4 e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"55d55da4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e45c66c e-con-full vnd-wm-eco-grid e-flex e-con e-child\" data-id=\"4e45c66c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36b7cc82 e-con-full vnd-wm-eco-a e-flex e-con e-child\" data-id=\"36b7cc82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68694d64 vnd-label elementor-widget elementor-widget-heading\" data-id=\"68694d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">More than a tool<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672e5cd vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"672e5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A multi-layered <em>educational ecosystem.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707aea0 vnd-lead elementor-widget elementor-widget-text-editor\" data-id=\"707aea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine Master Strategy is the core experience of a system that expands with complementary resources to develop critical thinking, knowledge transfer, and decision-making capacity in different contexts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fd365 vnd-pc-chips vnd-wm-chips elementor-widget elementor-widget-text-editor\" data-id=\"2f5fd365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Coherence Matrix<\/span><span>Structured defence sheets<\/span><span>Concept maps<\/span><span>Mind maps<\/span><span>Advanced thematic modules<\/span><span>Study routines<\/span><span>AI Assistants \u00b7 coming soon<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43348049 vnd-wm-duow elementor-widget elementor-widget-html\" data-id=\"43348049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vnd-wm-duo\"><figure><img decoding=\"async\" src=\"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-24-at-22.58.08-854x1024.png\" alt=\"Luciano Wehrli explaining a dynamic on a whiteboard\" loading=\"lazy\"><figcaption><b>Fig. 09<\/b>Systemic thinking session<\/figcaption><\/figure><figure><img decoding=\"async\" src=\"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/04\/Roundneck-mockup-vol2-4-1024x673.png\" alt=\"T-shirt with Wine Master Strategy design\" loading=\"lazy\"><figcaption><b>Fig. 10<\/b>Visual universe of the game<\/figcaption><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-37f8a111 e-con-full vnd-sec vnd-wm-labs e-flex e-con e-parent\" data-id=\"37f8a111\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4637fc0a e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"4637fc0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20e224ba vnd-label elementor-widget elementor-widget-heading\" data-id=\"20e224ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Part of Vinademy Labs<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfcebd1 vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"6dfcebd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three ways to train: what you <em>know<\/em>, what you <em>perceive<\/em>, and how you <em>decide.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaab5e6 vnd-wm-labsw elementor-widget elementor-widget-html\" data-id=\"2eaab5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vnd-wm-labs-grid\"><a class=\"vnd-wm-lab m\" href=\"https:\/\/vinademy.com\/en\/vinademy-labs\/mind-studio\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 48 48\" aria-hidden=\"true\"><path d=\"M18 8a7 7 0 0 0-7 7v1a7 7 0 0 0-3 12 7 7 0 0 0 5 10 6 6 0 0 0 11 2V12a5 5 0 0 0-6-4zM30 8a7 7 0 0 1 7 7v1a7 7 0 0 1 3 12 7 7 0 0 1-5 10 6 6 0 0 1-11 2\"><\/path><path d=\"M24 18h4M24 27h5M19 22h-4M19 31h-3\"><\/path><\/svg><small>Train your knowledge<\/small><b>Mind Studio<\/b><span>Adaptive questions, flashcards, and blind case studies. No glass needed.<\/span><i>\u2192<\/i><\/a><a class=\"vnd-wm-lab t\" href=\"https:\/\/vinademy.com\/en\/vinademy-labs\/vinademy-tasting-studio\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 48 48\" aria-hidden=\"true\"><path d=\"M14 6h20c1 12-2 21-10 23-8-2-11-11-10-23zM24 29v12M17 42h14\"><\/path><path d=\"M15 16h18\"><\/path><path d=\"M38 10c2 2 2 5 0 7M41 7c4 4 4 10 0 14\"><\/path><\/svg><small>Train your senses<\/small><b>Tasting Studio<\/b><span>Systematic and blind tasting, in groups and in real time.<\/span><i>\u2192<\/i><\/a><a class=\"vnd-wm-lab w is-cur\" href=\"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 48 48\" aria-hidden=\"true\"><rect x=\"8\" y=\"8\" width=\"32\" height=\"32\" rx=\"2\"><\/rect><path d=\"M8 18.7h32M8 29.3h32M18.7 8v32M29.3 8v32\"><\/path><path d=\"M13.3 34.7 24 24h5.3l5.4-10.7\"><\/path><circle cx=\"34.7\" cy=\"13.3\" r=\"2.4\"><\/circle><\/svg><small>Train your thinking<\/small><b>Wine Master Strategy<\/b><span>Deciding in a complex system, from vineyard to market.<\/span><em>You are here<\/em><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-21e1d42c e-con-full vnd-sec vnd-pc-fin e-flex e-con e-parent\" data-id=\"21e1d42c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-758881f5 e-con-full vnd-wrap e-flex e-con e-child\" data-id=\"758881f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-933f588 vnd-label elementor-widget elementor-widget-heading\" data-id=\"933f588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Wine Master Strategy<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a868444 vnd-h2 elementor-widget elementor-widget-heading\" data-id=\"5a868444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training with your <em>team or class?<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251b0e20 vnd-lead elementor-widget elementor-widget-text-editor\" data-id=\"251b0e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Write to us and we&#8217;ll design the session with you: masterclass, workshop, team training, or a bespoke programme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4372bf5c e-con-full vnd-pc-ctas e-flex e-con e-child\" data-id=\"4372bf5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3db6a6 vnd-btn elementor-widget elementor-widget-button\" data-id=\"6c3db6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vinademy.com\/en\/#contacto-innovacion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's discuss your session<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d718a8 vnd-link elementor-widget elementor-widget-button\" data-id=\"60d718a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vinademy.com\/en\/vinademy-labs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Vinademy Labs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fb9fa1 vnd-wm-sign elementor-widget elementor-widget-text-editor\" data-id=\"79fb9fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created by <strong>Luciano Wehrli<\/strong> \u00b7 Wine Education Innovation Strategist \u00b7 DipWSET<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vinademy LabsTrain your thinking Wine Master Strategy. Strategic Wine Learning Tool Una herramienta educativo de estrategia go-to-market en el que cada participante dirige una bodega y construye un vino desde cero: terroir, viticultura, elaboraci\u00f3n, estilo y mercado. Bring it to your team or class How it works Board and cardsIn groupsWorkshops and classesSystemic thinking Fig. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6688","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wine Master Strategy - Vinademy - Academia de vinos - Wine Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine Master Strategy - Vinademy - Academia de vinos - Wine Academy\" \/>\n<meta property=\"og:description\" content=\"Vinademy LabsTrain your thinking Wine Master Strategy. Strategic Wine Learning Tool Una herramienta educativo de estrategia go-to-market en el que cada participante dirige una bodega y construye un vino desde cero: terroir, viticultura, elaboraci\u00f3n, estilo y mercado. Bring it to your team or class How it works Board and cardsIn groupsWorkshops and classesSystemic thinking Fig. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Vinademy - Academia de vinos - Wine Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T21:27:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/05\/Cards-edited.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/\",\"url\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/\",\"name\":\"Wine Master Strategy - Vinademy - Academia de vinos - Wine Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vinademy.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Cards-edited.png\",\"datePublished\":\"2026-10-14T19:48:19+00:00\",\"dateModified\":\"2026-10-20T21:27:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vinademy.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Cards-edited.png\",\"contentUrl\":\"https:\\\/\\\/vinademy.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Cards-edited.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/wine-master-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/vinademy.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vinademy Labs\",\"item\":\"https:\\\/\\\/vinademy.com\\\/en\\\/vinademy-labs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Wine Master Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/vinademy.com\\\/en\\\/\",\"name\":\"Vinademy - Academia de vinos - Wine Academy\",\"description\":\"Tu academia de vinos para vivir experiencias sensoriales \u00fanicas online y cara a cara. Aprende de vinos y convi\u00e9rtete en un experto.\",\"publisher\":{\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vinademy.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/#organization\",\"name\":\"Vinademy - Academia de vinos - Wine Academy\",\"url\":\"https:\\\/\\\/vinademy.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vinademy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/vinademy_logo.svg\",\"contentUrl\":\"https:\\\/\\\/vinademy.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/vinademy_logo.svg\",\"width\":2465,\"height\":720,\"caption\":\"Vinademy - Academia de vinos - Wine Academy\"},\"image\":{\"@id\":\"https:\\\/\\\/vinademy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/wehrliwines\\\/?hl=es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wine Master Strategy - Vinademy - Academia de vinos - Wine Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Wine Master Strategy - Vinademy - Academia de vinos - Wine Academy","og_description":"Vinademy LabsTrain your thinking Wine Master Strategy. Strategic Wine Learning Tool Una herramienta educativo de estrategia go-to-market en el que cada participante dirige una bodega y construye un vino desde cero: terroir, viticultura, elaboraci\u00f3n, estilo y mercado. Bring it to your team or class How it works Board and cardsIn groupsWorkshops and classesSystemic thinking Fig. [&hellip;]","og_url":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/","og_site_name":"Vinademy - Academia de vinos - Wine Academy","article_modified_time":"2026-10-20T21:27:39+00:00","og_image":[{"url":"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/05\/Cards-edited.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/","url":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/","name":"Wine Master Strategy - Vinademy - Academia de vinos - Wine Academy","isPartOf":{"@id":"https:\/\/vinademy.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/#primaryimage"},"image":{"@id":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/05\/Cards-edited.png","datePublished":"2026-10-14T19:48:19+00:00","dateModified":"2026-10-20T21:27:39+00:00","breadcrumb":{"@id":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/#primaryimage","url":"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/05\/Cards-edited.png","contentUrl":"https:\/\/vinademy.com\/wp-content\/uploads\/2026\/05\/Cards-edited.png"},{"@type":"BreadcrumbList","@id":"https:\/\/vinademy.com\/en\/vinademy-labs\/wine-master-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/vinademy.com\/en\/"},{"@type":"ListItem","position":2,"name":"Vinademy Labs","item":"https:\/\/vinademy.com\/en\/vinademy-labs\/"},{"@type":"ListItem","position":3,"name":"Wine Master Strategy"}]},{"@type":"WebSite","@id":"https:\/\/vinademy.com\/en\/#website","url":"https:\/\/vinademy.com\/en\/","name":"Vinademy - Academia de vinos - Wine Academy","description":"Tu academia de vinos para vivir experiencias sensoriales \u00fanicas online y cara a cara. Aprende de vinos y convi\u00e9rtete en un experto.","publisher":{"@id":"https:\/\/vinademy.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vinademy.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/vinademy.com\/en\/#organization","name":"Vinademy - Academia de vinos - Wine Academy","url":"https:\/\/vinademy.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vinademy.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/vinademy.com\/wp-content\/uploads\/2022\/05\/vinademy_logo.svg","contentUrl":"https:\/\/vinademy.com\/wp-content\/uploads\/2022\/05\/vinademy_logo.svg","width":2465,"height":720,"caption":"Vinademy - Academia de vinos - Wine Academy"},"image":{"@id":"https:\/\/vinademy.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/wehrliwines\/?hl=es"]}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"lucianowehrli","author_link":"https:\/\/vinademy.com\/en\/author\/lucianowehrli\/"},"uagb_comment_info":0,"uagb_excerpt":"Vinademy LabsTrain your thinking Wine Master Strategy. Strategic Wine Learning Tool Una herramienta educativo de estrategia go-to-market en el que cada participante dirige una bodega y construye un vino desde cero: terroir, viticultura, elaboraci\u00f3n, estilo y mercado. Bring it to your team or class How it works Board and cardsIn groupsWorkshops and classesSystemic thinking Fig.&hellip;","_links":{"self":[{"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/pages\/6688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/comments?post=6688"}],"version-history":[{"count":6,"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/pages\/6688\/revisions"}],"predecessor-version":[{"id":6889,"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/pages\/6688\/revisions\/6889"}],"up":[{"embeddable":true,"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/pages\/6682"}],"wp:attachment":[{"href":"https:\/\/vinademy.com\/en\/wp-json\/wp\/v2\/media?parent=6688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}